Every baseline requires a clear understanding of who the target population is. We conduct detailed socio-demographic and economic profiling to document characteristics such as age, income, education, livelihoods, and household structures. At endline, these profiles are compared to reveal social or economic changes that may have occurred due to the intervention or other external factors.
We design profiles to align with program goals, allowing segmentation by gender, location, or vulnerability status for deeper analysis.
We design multi-level studies that capture household dynamics, informal sector contributions, market constraints, and systemic vulnerabilities. Using structured household surveys, enterprise assessments, and life history interviews, we build a layered understanding of both economic activities and social realities.

