This subcategory looks at how households and individuals access and consume goods and services. We explore spending habits, financial behavior, access to credit or savings, and exposure to market systems. In rural or underserved areas, we also assess access to infrastructure, transport, and retail networks.
Our methodology often includes expenditure diaries, market mapping, and price tracking.
These studies inform inclusive market development, small business promotion, and consumer protection strategies. They are especially useful in designing last-mile delivery models and supporting social enterprises targeting low-income consumers.
