SOCIAL RESEARCH & INSIGHTS
Our Approach
We capture grounded perspectives to validate emerging insights. Bridge evidence gaps through inclusive fieldwork, ensuring lived experiences are reflected in data that informs policy and program design.
Study Design & Tool Development
We co-create tools aligned with local context and study goals. From surveys to discussion guides, we design for clarity, cultural fit, and analytical precision.
Sampling & Coverage Strategy
We use scientific, context-specific sampling - ensuring national, regional, or vulnerable group representation. Frames adjust for population density, gender, mobility.
Enumerator Training & Ethics
Our field teams are fully trained on research ethics, professional translation, and digital tools. We strictly prioritize consent, privacy, and respondent neutrality.
Real-Time Data Monitoring
We monitor field progress in real time with dashboards, GPS tagging, and checks, enabling live troubleshooting and immediate course corrections when required.
Quality Assurance & Supervision
Daily back-checks, random spot checks, and structured reviews ensure accuracy. We validate all data thoroughly before client submission for reliability.
Context-Aware Implementation
We adapt to challenges—conflict, floods, elections, internet outages—using local knowledge to pivot quickly and keep research on track.
SOCIAL RESEARCH & INSIGHTS
Our Methodology
We apply diverse research methods to uncover real-world perspectives. From large-scale surveys to immersive fieldwork, our approach ensures that data reflects the voices, behaviors, and lived realities of communities. Each method is chosen to match the context, bridging evidence gaps with clarity, accuracy, and cultural insight.
Quantitative Surveys
We capture large-scale statistically valid insights via structured surveys using CAPI, CATI, or CAWI tools for real-time GPS-verified urban and remote data collection.
Qualitative Fieldwork
We gather deep stories and rich insights through FGDs, IDIs, and ethnographies to understand lived experiences, social norms, and overlooked behaviors.
Mixed-Method Studies
We blend numbers with narratives, combining qualitative and quantitative approaches for holistic evidence to guide programs, advocacy, and policy development.
Monitoring & Survery Tracking
We track changes via panel surveys, periodic checks, and rolling samples—helping clients measure progress and adjust programs using real-world data.
Hard-to-Reach Populations
We reach vulnerable, mobile groups in informal settlements, border zones, and post-conflict areas—ensuring inclusion of voices excluded from national data.
Enumerator Network & Training
We deploy multilingual enumerators with local expertise—handling vetting, onboarding, and supervision to ensure ethical, professional, high-quality data collection.
RESEARCHKenya (HQ)
Western Heights, Westlands Nairobi-Kenya
AVANTAGEHeadquarters
Organically grow the holistic world view of disruptive innovation via empowerment.
OUR LOCATIONSWhere to find us?
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